If watching the latest dystopian sci-fi thriller wasn’t immersive enough for you, the people behind the defunct Moviepass app have something new for you.
Due to the fact that people’s attention sometimes wanders when watching the latest commercial for yet another big-pharma product or fast food creation, Moviepass has invented new eye tracking technology to solve the problem.
Users will get access to free movies on the app, but eye tracking will confirm they watch all the ads, from start to finish. If your eyes wander for a moment, the ad will pause and you will not be able to continue until you fix your gaze back on the screen.
Brings new meaning to the phrase “glued to the screen”.
Of course, anyone who spends any time out in public already knows people’s faces are buried in their phones, even when out on dates or having dinner with family. So maybe this eye-tracking is just overkill.
However, we can’t help but think what else this will be applied to and what data will be collected in the process. Will users be given a warning if their eyes wander too many times during a commercial?
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